👋 Hi, I’m Oriol – Product Designer

I turn product ideas, user needs, and operational constraints into clear, scalable product decisions. From problem framing and specs to workflows, prototypes, and delivery.

I believe every product leaves an impression. That's why I care as much about how something works as how it feels to use. I want the products I build to reflect the same clarity, quality, and thoughtfulness I bring to my work.

Selected Work

2026

Redesigned Dispatching Workflows for Faster Pickup Handoff

Full case study available on request

Summary

Led the redesign of dispatching workflows used across Delivery Hero’s operational facilities, including kitchens, quick commerce stores, and mall environments, improving how staff and riders coordinate order readiness, delays, and pickup handoff at scale.

Role at the Time

  • Dual Role:

    • Staff Product Designer

    • Product Manager

Skills

  • Design Craft

  • UX Research

  • Design Systems

  • Cross-Functional Collaboration

  • Feature Specification

  • Product Leadership

  • Stakeholder Management

Core Partners

  • 4 Software Engineers

  • 1 Engineering Manager

  • 1 Data Analyst

  • 1 Lead PM

2026

Turning BD Teams From Analysts Into Closers: AI-Powered Lead Prioritization

Full case study available on request

Summary

I led the design of an AI-powered lead prioritization system for Delivery Hero's kitchen business, turning fragmented data from four tools into ranked, explained recommendations. Predicted leads outperformed manual picks, signing quality improved, and C-level adopted the model as the benchmark for evaluating kitchen sales teams.

Role at the Time

  • Staff Product Designer

Skills

  • User Experience

  • AI-Powered Product Design

  • Data-Informed Design

  • Systems Thinking

  • UX Research

  • Visual Design

  • Prototyping

Core Partners

  • 1 Lead Product Manager

  • 1 Engineering Manager

  • 4 Software Engineers

  • 1 Data Scientist

  • 1 Data Analyst

2026

Designed a Retrospective Tool Remote Teams Actually Enjoy Using

Summary

From 0 to 1, I designed Retrospective Online, a step-by-step web app that helps distributed teams capture feedback, group themes, vote on priorities, and turn retros into clear action items.

Role at the Time

Design Cofounder

Skills

  • User Experience

  • Visual Design

  • UX Research

  • Design Systems

  • Prototyping

Core Partners

  • Technical Cofounder

2020

Scaling a SaaS startup from 0 to 150,000 monthly active users

Scaling a SaaS startup from 0 to 150,000 monthly active users

Summary

From 0 to 1, I designed and launched Planning Poker Online, a gamified Scrum poker app for software estimation. I led UX/UI, brand identity, and UX research to create a collaborative and engaging tool trusted by teams at Google, Microsoft, and Figma.

Role at the Time

Design Cofounder

Skills

  • User Experience

  • Visual Design

  • Growth

  • UX Research

  • Design Systems

  • Prototyping

Core Partners

  • Technical Cofounder

2024

Unified Acquisition Workflows to Cut Onboarding Delays

Summary

I led the end-to-end redesign of the acquisition process for a Cloud Kitchens business, enhancing team collaboration and streamlining schedule management. By integrating fragmented tools into a cohesive system, we enabled real-time updates and improved visibility for both the Sales and Onboarding teams. This project minimized delays, enhanced data accuracy, and boosted overall team efficiency.

Role at the Time

Senior Product Designer

Skills

  • User Experience

  • Visual Design

  • Systems Thinking

  • User Testing

  • UX Research

  • Design Systems

  • Prototyping

Core Partners

  • 2 Product Managers

  • Engineering Manager

  • 5 Software Engineers

2023

Improving Performance Inside Cloud Kitchens

Summary

Improved performance within Cloud Kitchens by streamlining operations and enhancing efficiency. Key steps included conducting user research to identify pain points, redesigning the KDS for better navigation, and implementing a more intuitive ordering system. The result was a significant reduction in order preparation time and improved user satisfaction.

Role at the Time

Senior Product Designer

Skills

  • User Experience

  • Visual Design

  • Systems Thinking

  • User Testing

  • UX Research

  • Design Systems

  • Prototyping

Core Partners

  • Product Manager

  • Engineering Manager

  • 4 Software Engineers

  • 1 QA Engineer

More Case Studies

Streamlining Sales

From 0 to 1, I built an internal Sales CRM for cloud kitchens. Replaced spreadsheets with a user-centric design, boosting sales efficiency and data accuracy.

Data Model Change & Redesign

Led design of cloud kitchen occupancy management interface from inception. Collaborated with Data and Engineering teams to redefine the data model, conduct UX research, and create new user flows. Improved data tracking and decision-making.

What My Colleagues Say

Rohit

Staff Fullstack Developer

Oriol has been a fantastic collaborator when working on products, always involving the developers in the design and user research processes. It's always a delight when he asks if I have time because I know I'm going to see some excellent new designs & ideas.

He is also pragmatic and will build alternative approaches if something is technically complex so that we can provide value to the user sooner and not get blocked. And he is willing to get his hands dirty and try updating the components/storybook himself when possible.

Alexey

Senior Fullstack Engineer

Uri is a outstanding proactive product designer. He thinks outside the box, and goes above and beyond to create great products, not just great designs. I would love to work with him again.

Mohammad

Engineering Manager

Uri takes time to do research and finds out exactly what the user wants and designs a great user experience. We have done many features together for our new product and he made sure to consult with the tech team for feedbacks and inputs. We've had a good collaboration with each other. I'm amazed by his skills in Figma and the speed when he creates components with ease.

Ketan

Engineering Manager

Oriol is exceptionally detail oriented when it comes to thinking about UI/UX and how to maximize the usability to application users. Apart from his brilliant skills in designs, he is also a team player and loves to brainstorm ideas and take lead to organize and plan product improvement strategies. I can clearly see him becoming one of the key members in any team he works in.

Jennifer

Senior Product Manager

Oriol is an excellent collaborator. We worked closely together hosting user interviews and workshops to best understand our users. From that foundational work, he delivered a new design strategy to address the issues identified. He was efficient and highly engaged with the product. While our time was relatively short, We were able to accomplish a lot and I would look forward to working with Oriol again.

Stephan

CEO

With his open-minded nature and absolute devotion to design, a very strong feeling for surface designs, the tireless interest in following new UI trends and continued trying out new tools that he integrated into his work process, Oriol has constantly evolved.
His ability to visualize creative ideas quickly and his outstanding skills in UI design, illustration and motion design not only inspired his team, but also our customers alike. He also made a significant contribution to the further development and structured implementation of design thinking processes.
We thank Oriol for 4 inspiring years, in which he and the UX/UI & Development team of yousign realized successful projects and digital services for our clients – tangible, easily used and in a way that will be readily understood.

Florian

Teamlead UX/UI

We were lucky to have Oriol in our UX-UI-Team. For over 4 Years he designed UIs, Illustrations and animations with us. His eye for good designs and open mind for new workflows and trends helped yousign to roll out excellent digital products for our clients.

You Made It 🥳

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2026

Designed a Retrospective Tool Remote Teams Actually Enjoy Using

Summary

From 0 to 1, I designed Retrospective Online, a step-by-step web app that helps distributed teams capture feedback, group themes, vote on priorities, and turn retros into clear action items.

Role at the Time

Design Cofounder

Skills

  • User Experience

  • Visual Design

  • UX Research

  • Design Systems

  • Prototyping

Core Partners

  • Technical Cofounder

2026

Redesigned Dispatching Workflows for Faster Pickup Handoff

Full case study available on request

Summary

Led the redesign of dispatching workflows used across Delivery Hero’s operational facilities, including kitchens, quick commerce stores, and mall environments, improving how staff and riders coordinate order readiness, delays, and pickup handoff at scale.

Role at the Time

Dual Role:

  • Staff Product Designer

  • Product Manager

Skills

  • Design Craft

  • UX Research

  • Design Systems

  • Cross-Functional Collaboration

  • Feature Specification

  • Product Leadership

  • Stakeholder Management

Core Partners

  • 4 Software Engineers

  • 1 Engineering Manager

  • 1 Data Analyst

  • 1 Lead PM

2026

Turning BD Teams From Analysts Into Closers: AI-Powered Lead Prioritization

Full case study available on request

Summary

I led the design of an AI-powered lead prioritization system for Delivery Hero's kitchen business, turning fragmented data from four tools into ranked, explained recommendations. Predicted leads outperformed manual picks, signing quality improved, and C-level adopted the model as the benchmark for evaluating kitchen sales teams.

Role at the Time

  • Staff Product Designer

Skills

  • User Experience

  • AI-Powered Product Design

  • Data-Informed Design

  • Systems Thinking

  • UX Research

  • Visual Design

  • Prototyping

Core Partners

  • 1 Lead Product Manager

  • 1 Engineering Manager

  • 4 Software Engineers

  • 1 Data Scientist

  • 1 Data Analyst

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